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Active Campaign · Success
EzyDog Australia
A premium pet harness and dog equipment brand looking to boost their category pages ranking across the Australian market.
Project Overview
A premium pet harness and dog equipment brand looking to boost their category pages ranking across the Australian market. The campaign target was focused on capturing commercial and informational intent keyword clusters, restructuring the sitemap, fixing legacy technical errors, and configuring schema markup definitions.
Initial SEO Challenges
- Thin content on product categories.
- Slow crawl efficiency for product listings.
- Lower ranking for dog harness keywords.