The Man Behind the Rankings

Computer Engineer turned SEO Specialist based in Kathmandu, Nepal.

Some people stumble into their career. Gaurav engineered his.

Combining a Bachelor's degree in Computer Engineering with 5+ years of hands-on SEO execution, I help local and international brands build search presence that survives algorithm updates, ranks in AI Overviews, and drives sales.

Gaurav Chapagain standing with arms crossed
5+
Years Experience
Professional search engine optimization
50+
Ranked Websites
Across diverse niches and geographies
10+
Industries Served
Local Nepali to international shops
3x
Average Traffic Growth
Compounding organic traffic results
100%
Sustainable & White-Hat
Safe, long-term ranking techniques

From Code to Keywords

My journey into SEO began where most people wouldn't expect — inside a Computer Engineering classroom. While my peers were building mobile apps, I was obsessing over how search crawlers think, index, and rank pages.

The Engineering Advantage

Most SEOs come from marketing. My engineering background means I understand *why* Google behaves the way it does. I debug site architecture and code-level bottlenecks directly.

Early Career

SEO Content Writer

Freelance / Agency

Learned the core fundamentals of how great content, user intent, and search algorithms intersect.

Professional Growth

SEO Executive & Team Lead

Click Dribble (Kathmandu)

Managed complex client strategies, led teams, and executed full-scale SEO roadmaps across diverse industries.

Knowledge Sharing

Advanced SEO Trainer

UpSkills Nepal

Taught marketing professionals semantic SEO, NLP, technical audits, and modern AI-driven search strategy.

Current Focus

SEO Specialist & Strategist

Cloudy Fox

Working at the cutting edge of SEO: LLM optimization, AI Overview targeting, schema architectures, and Shopify e-commerce for international stores.

How My SEO Strategy is Structured

I break SEO down into logical engineering systems. Instead of chasing shallow metrics, we build permanent search visibility by focusing on code, semantic intent, and the future of AI.

  • Semantic SEO & Topical Authority Maps
  • Generative Engine Optimization (GEO/AEO)
  • LLM Visibility (ChatGPT, Perplexity citation)
  • Structured Entity-based Schema markup
  • Search Intent & NLP Optimization

Industries I've Ranked

Diverse experience across multiple niches, local and global.

E-commerceB2B SaaSLegal/Law FirmsReal EstateTravel & TourismHealth & SkincareFood & DiningLocal ServicesConsultingMarketplaces (Etsy, Amazon)

SEO Approach & Working Methodology

Across all client campaigns, my focus remains on sustainable, transparent optimization models that compound organic metrics.

01

Search Intent-Based Keyword Strategy

Clustering keywords based on user search journeys. Mapped to TOFU, MOFU, and BOFU stages to ensure traffic has commercially convertible intent.

02

CTR Optimization & Metadata Hierarchy

Analyzing SERP layout gaps and writing compelling title tags and meta descriptions targeting higher click-through-rates.

03

Structured Technical Audits

Eliminating crawl blocks, parsing indexation errors, designing URL hierarchies, and structuring Course/Product schema micro-data.

04

Outdated Content & Link Auditing

Re-optimizing legacy posts, strengthening internal page silos, and building safe, high-authority backlink profiles.

🏏

All-Rounder on the Field. All-Rounder in Search.

My philosophy mirrors my favorite cricketer, **Ravindra Jadeja**. In cricket, the best players aren't just batsmen or just bowlers — they are all-rounders who field like leopards, bowl with laser accuracy, and bat in crisis.

I bring that exact all-rounder approach to search engines. From heavy technical setups to NLP semantic maps, citation loops, and digital PR — I handle the entire playing field.

Let's Work Together

Whether you need to launch a Shopify store in the USA, scale a B2B SaaS platform, or rank a Kathmandu service business.