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Active Campaign · Success
Desserts By Night (DBN)
A premium dessert bar catering to nighttime cravings, looking to boost their local search footprint and dine-in orders.
Project Overview
A premium dessert bar catering to nighttime cravings, looking to boost their local search footprint and dine-in orders. The campaign target was focused on capturing commercial and informational intent keyword clusters, restructuring the sitemap, fixing legacy technical errors, and configuring schema markup definitions.
Initial SEO Challenges
- Limited local visibility outside immediate storefront block.
- Competitors dominating dining-in map queries.
- Thin content hierarchy.